PRIVACY POLICY

Information pursuant to Article 13 of Regulation (EU) 2016/679 of the European Parliament and of the Council.

Linda Ludovisi would like to inform you that, pursuant to Article 13 of Regulation (EU) 2016/679 of the European Parliament and of the Council on the protection of natural persons with regard to the processing of personal data (hereinafter “European Regulation”), it needs to proceed to the processing of your personal data collected automatically or provided by you through the navigation or use of the website https://www.anemoniashop.com/(hereinafter “Website”).

This Privacy Policy, refers only to the Web Site and does not cover other sites, pages or online services that can be reached through hyperlinks that may be published within it.

1. DATA CONTROLLER

The Data Controller is Linda Ludovisi, domiciled at the registered office of Largo Bruno Angoletta 3.

2. TYPE OF DATA PROCESSED

In order to allow you to enjoy the Website and its services, including the possibility of making purchases, registering and getting in touch with Linda Ludovisi for specific requests, the Data Controller needs to know and process some of your personal data.

Navigation data

The computer systems and software procedures used to operate the Website acquire, in the course of their normal operation, some personal data whose transmission is implicit in the use of Internet communication protocols.

This category of data includes the IP addresses or domain names of the computers used by users who connect to the site, the addresses in URI (Uniform Resource Identifier) notation of the resources requested, the time of the request, the method used in submitting the request to the server, the size of the file obtained in response, the numerical code indicating the status of the response given by the server (successful, error, etc.) and other parameters relating to the user’s operating system and computer environment.

These data, which are necessary for the use of the Website, are processed for the sole purpose of obtaining statistical information on the use of the Services (most visited pages, number of visitors per time slot or daily, geographical areas of origin, etc.) and to control the proper functioning of the Services offered.

Data provided voluntarily by the user

For the creation of your account on the Website, Linda Ludovisi needs to process your first and last name, your date of birth and your contact details (such as phone number and email). In order to allow you to purchase our products, however, your first and last name, your residential address and your contact information (such as phone number and email) will be required.

The optional, explicit and voluntary sending of email messages involves the acquisition of the sender’s email address, as well as additional personal data included in the requests you submit.

3. COOKIE POLICY

The Web Site uses the following types of cookies.

Technical cookies

Technical and session cookies are used, i.e. small text files containing a certain amount of information exchanged between your terminal or browser and the Web Site, which allow it to function and be used correctly. No persistent cookies of any kind are used.

Analytical cookies

Analytical cookies are used and made available by a third party, namely Google Analytics 4, Microsoft Clarity. This is done for mere internal statistical analysis of access, to improve the site and simplify its use, as well as to monitor its proper functioning. However, the Data Controller has adopted the most appropriate tools to reduce the identifying power of this kind of cookies as much as possible.

Profiling cookies

Profiling cookies installed exclusively by third parties are used. These cookies are not essential, but they help us personalize and improve your experience within the Website. For example, they help us to know and remember your preferences and show you relevant and personalized advertisements. They also allow us to limit the number of times each ad is shown, measure the effectiveness of the ad campaign, remember your visit, and share the data collected with third parties, such as advertisers.

Eliminating these cookies, therefore, although it does not affect the general usability of the Web Site, it may still result in a limitation of some functionality.

Third-party cookies

This site uses analytical cookies made and provided by Google Analytics 4, Microsoft Clarity mentioned above.

Additional third parties may also install cookies on your device. We do not control the use of third-party cookies and, therefore, are not responsible for their use. Third parties have their own privacy policies and data collection methods.

Finally, for the playback of multimedia files, such as videos, the site uses external handlers, which consequently may install cookies.

Options about the site’s use of cookies through browser settings

The provision of all cookies is however

deactivable by intervening on the settings of your browser. It is worth pointing out, however, how intervening on these settings could make the site unusable in case you block cookies that are essential for the provision of our Services. In any case, each browser has different settings for deactivating cookies.

4. PURPOSE OF PROCESSING AND LEGAL BASIS

The personal data that the Data Controller comes into possession of are exclusively those provided by you when browsing the Website and while using the Services. These data will be processed exclusively to:

 

1- to enable you to take advantage of the content and Services of the Website, including the possibility of making purchases, as well as, if you wish and have forwarded an email to the customer service, to enable us to receive and acknowledge any communications from you or to receive your unsolicited application.

The legal basis on which this processing is based is (i) your express consent to the processing, (ii) the execution of a contract to which you are a party, and (iii) compliance by the company with legal obligations.

 

2- To enable us to keep you up-to-date with Linda Ludovisi’s activities and initiatives by sending you newsletters, advertising material and/or communications and information of a commercial and direct marketing nature on our Services, related offers, discounts and any other promotional and loyalty initiatives adopted by us, whether through traditional or fully automated contact systems, such as, for example, through the use of your e-mail address, or even through SMS.

The legal basis on which this processing is based is your express consent to the processing.

 

3- To enable you to receive offers, discounts and any other benefits and promotional initiatives modeled on your specific needs and propensities to purchase, including by participating in loyalty programs, which provide for the purposes of their operation the registration, identification and profiling of data relating to your purchase volumes, habits and consumption choices.

The legal basis for this processing is your express consent to the processing.

Your personal data may be processed through both computerized and paper-based means.

Personal Data processed for the following purposes and using the following services:
Analytics
Google Analytics 4
Personal Data: browser information; city; device information; number of Users; session statistics; Trackers; Usage Data

Contacting the User
Mailing list or newsletter
Personal Data: country; email address; Trackers

Displaying content from external platforms
Google Fonts
Personal Data: Trackers; Usage Data

Handling payments
PayPal
Personal Data: billing address; email address; last name; order ID; payment info; purchase history; shipping address

Heat mapping and session recording
Microsoft Clarity
Personal Data: clicks; country; device information; interaction events; layout details; mouse movements; page events; scroll-to-page interactions; session duration

Registration and authentication provided directly by this Application
Direct registration
Personal Data: city; date of birth; email address; first name; last name

5. PERSONAL DATA RETENTION PERIOD

The Data Controller intends to retain your personal data for no longer than is necessary to achieve the purposes for which it was collected and processed.

 

With regard to some data, since it is not possible to predetermine their retention period with precision, the Data Controller undertakes as of now to inspire this specific processing to the principles of adequacy, relevance and minimization of data, as required by the European Regulation, checking annually the necessity of their retention. Therefore, once the purposes for which they were collected and processed have been fulfilled, your personal data will be removed from our systems and records and/or we will take appropriate measures to anonymize them so that you cannot be identified, except when we need to retain such data to fulfill regulatory obligations, or to establish, exercise or defend a right of ours in court.

6. CATEGORIES OF DATA RECIPIENTS

The processed data will not be disclosed to third parties. They may, however, become aware of your personal data, in relation to the processing purposes previously set out:

 

the subjects who can access the data by virtue of legal provisions provided for by the law of the European Union or that of the member state to which the Data Controller is subject.

 

Any communication of your personal data will take place in full compliance with the legal provisions provided by the European Regulation and the technical and organizational measures prepared by the Data Controller to ensure an adequate level of security.

7. ANY AUTOMATED DECISION-MAKING PROCESSES

If you explicitly authorize the processing of your personal data for profiling purposes, the Data Controller will use automated decision-making processes aimed at profiling your browsing habits, preferences and interactions with the Website. The objective is to offer you the possibility to enjoy the Website in a manner consistent with your interests and preferences, as well as to send you commercial communications modeled on your specific needs and purchasing propensities. Therefore, as a result of profiling activities, You will be able to take advantage of viewing on Linda Ludovisi content and receiving discounts, offers and benefits targeted exclusively to Your interests.

 

As required by current legislation, your prior consent is required for the installation of such profiling cookies. For this reason, when you access the Website you will see a banner informing you that (i) profiling cookies are used on the Website and that (ii) by closing the banner, scrolling down the home page or clicking on any element outside the banner, you are not consenting to the use of such cookies. Moreover, should you express your consent to the installation of cookies in this manner, we will keep track of your consent through a special technical cookie. This, in order to avoid having the banner displayed to you during your subsequent visits to the Website. Please note, that should you delete this technical cookie from your device or browser, the trace of your consent will be lost and, therefore, during your next visit to the Website the cookie banner will be displayed again.

 

You are, of course, free to block the installation of profiling cookies at any time, without affecting your ability to visit the Website and enjoy its Services in any way. However, should you decide to disable behavioral advertising, this does not mean that you will no longer receive advertising through the Website, only that you will display advertising that does not reflect your interests or preferences.

 

Similarly, your prior consent is also required for sending you offers, discounts, and any other benefits and promotional initiatives modeled on your specific needs and purchasing propensities. For this reason, you may check the appropriate consent when you subscribe to the Web Site.

 

In any case, as required by Article 22, paragraph 3, of the European Regulation, the Data Controller implements all the most appropriate measures to protect your rights and freedoms even in the case of profiling, in addition to any additional and legitimate rights as better explained within Paragraph 9 (“Rights of the Data Subject”) of this Privacy Notice.

8. NATURE OF THE CONFERMENT

The provision of your personal data for the purposes set forth in paragraph 3.a is mandatory, since your refusal to provide the requested personal data would make it impossible for Linda Ludovisi to allow you to use the contents and Services of the Website.

 

The provision of your personal data for the purposes referred to in paragraph 3.b is optional in nature, but failure to provide it, while not preventing you from using the Website in any way, may not allow us to allow you to take full advantage of the benefits we offer to our community through information of an advertising, commercial and direct marketing nature, as well as to inform you about additional services, events and promotions that we aim to offer you.

 

The provision of your personal data for the purposes mentioned in paragraph 3.c is optional, but failure to provide it, while in no way preventing the use of the Web Site, may not allow us to send you personalized communications based on your purchase volumes, as well as your browsing habits and choices.

9. RIGHTS OF THE DATA SUBJECT

In relation to the processing of your personal data, in accordance with the European Regulation, you as a data subject have the right to:

  • revoke your consent to the processing at any time. It should be highlighted, however, that revocation of consent does not affect the lawfulness of the processing based on the consent prior to revocation, as stipulated in Article 7(3) of the European Regulation;
  • request from the Data Controller access to your personal data, as provided for in Article 15 of the European Regulation;
  • obtain from the Data Controller the rectification and integration of your personal data deemed inaccurate, including by providing a simple supplementary declaration, as provided for in Article 16 of the European Regulation;
  • obtain from the Data Controller the deletion of your personal data if there is even one of the reasons established in Article 17 of the European Regulation;
  • obtain from the Data Controller the restriction of the processing of your personal data if any of the hypotheses provided for in Article 18 of the European Regulation apply;
  • receive from the Data Controller the personal data concerning you in a structured, commonly used and machine-readable format, as well as you have the right to transmit such data to another data controller without hindrance, as provided for in Article 20 of the European Regulation;
  • object at any time, on grounds relating to your particular situation, to the processing of your personal data carried out pursuant to Article 6(1)(e) or (f), including profiling on the basis of these provisions, as provided for in Article 21 of the European Regulations;
  • not to be subjected to decisions based solely on automated processing, including profiling, which produce legal effects concerning you or significantly affect you, if you have not previously and explicitly consented, as provided for in Article 22 of the European Regulation; merely by way of example and without limitation, this category includes any form of automated processing of personal data aimed at analyzing or predicting aspects concerning consumption and purchasing choices, economic situation, interests, reliability, behavior;
  • lodge a complaint with a supervisory authority (Art. 77) or bring an action before the appropriate courts (Art. 79), if you believe that the processing concerning you violates the European Regulation. The complaint may be lodged in the member state where you habitually reside, work, or where the alleged violation occurred.

To exercise each of your rights, you may contact the Data Controller by addressing a communication to the registered office at Largo Bruno Angoletta 3, 00127 Rome (RM), or by sending an email (info@anemoniashop.com).

10. CONSENT TO THE PROCESSING OF PERSONAL DATA

Having read and understood the above privacy policy, I expressly and freely consent to the processing of my personal data for the purpose use of the Website and its Services.